Google Trends is your friend

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Do you know about Google Trends? It is an awesome part of the Google empire. Enter a search term, or several, and track how often they have been searched for in Google over many years, and compare them to each other — and you can specify locations (USA? UK? India? Globally?) and time ranges. It is a really interesting insight into how popular various things actually are (as opposed to what a company claims), and also where in the world these search terms are most popular. OK, maybe we’re a bit weird (only a bit?!) but we find it fascinating, and encouraging.

Cos, check this out:

LuLaRoe … yeah, nah.

SeneGence and LipSense have had their heyday … buhbye. (Plus SeneGence’s main product, LipSense, is much better known than the company’s name!)

Interest in essential oils has risen over the past 5 years. Both dōTERRA and Young Living are dropping a bit of late.
Taiwan, Italy, New Zealand, Australia and Switzerland top the countries for most interest in the term ‘doTERRA’. Young Living is more popular in the USA than dōTERRA.

Rodan + Fields is also fading away, heading back to the level of interest 5 years ago.

The most interest in Amway over the past 5 years is in Malaysia, Lithuania and Latvia.

Note the seasonal pattern for interest in Beachbody— there’s a peak in January each year, probably when people start their New Year’s resolutions to lose weight! The trend is still gradually downwards, though.

Interest in MaryKay is nothing compared with Younique — and Younique is in trouble.

(These are all results over the past 5 years, and worldwide.)

Some things to note:

We know that not everyone uses Google (we are partial to DuckDuckGo, for instance, as they don’t track you), but most internet searches use Google (reference).

Google Trends doesn’t distinguish why a person is searching on a term — they may be looking for information on the term for a range of reasons, including looking for critical information.

Some terms may have multiple meanings (eg someone searching for “Avon” could be looking for a town name). So the more specific or ‘unique’ the term you enter, the better.

A ‘combined’ search term and topic search is broader (eg chose the Rodin + Fields: Multi-level marketing company or Topic option in the search box instead of Rodin + Fields: Search term option).

These trends are complex and these ‘search term interest’ graphs only present part of the story. But still … there’s a whole lot of interesting data out there! Make of it what you will.

Give it a go yourself!

 


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